Are Fitness Apps Profitable?

By Ruchir C.

Do you think of creating an app that is fitness-related? It's not surprising that the need for fitness and health apps is increasing more than ever before. In 2020 this market was estimated at more than $5.5 billion. It is predicted to grow by a third in just several years.

However, there is a high demand, which creates an increasingly competitive market. Your fitness application needs to stand out from numerous other fitness apps released monthly and make money. To achieve this, you need it to perform efficiently, satisfy an individual user's need, and provide user value. All of these are costly.

Before you begin creating your product, it's crucial to know the costs involved in creating a fitness app so that you can assess the budget and the risks.

Fitness App Market Outlook

Based on App Annie's State of Mobile 2021 Report, over 71,000 health and fitness apps were released worldwide in 2020.

Although the initial wave of installations is slowly beginning to decrease as facilities reopen, there's an ongoing demand for this kind of technology, as many users are accustomed to managing their health from their homes.

For example, even though downloads fell by 24% during the first half of 2021 compared to the initial half of 2020, session times for customers have grown by 31 percent -every year.

This is a clear sign that users are more involved with their apps, and in turn, this trend will only grow in the coming years.

Flurry Analytics shows that 75% of users access their health applications at least twice weekly.

The fitness app market worldwide continues to grow to $10.5 billion by 2026.

Kinds of Fitness Apps

Fitness apps can assist users with training or nutrition and monitoring their activity. The various types of fitness apps tackle various problems. Let's look at each kind of fitness application and its capabilities.

Fitness-Tracking Apps

Tracking calories consumed is an easy but vital first step towards fitness. Calorie count fitness programs depend on authentic feedback from users. However, they provide useful data in return, including breakdowns of nutrient intake and goals for calories. MyFitnessPal is an excellent calorie counter with a bar code scanning option to make it easy to input. It also lets you track your exercise by hand or with fitness trackers to give more precise calorie targets.

Social Fitness Apps

Are you still not feeling interested? Social fitness apps can be an excellent motivator for avid users of social networks. These apps let users share their health data with family members, friends, and other users. Some fitness apps, such as in, let users connect with users on different fitness platforms and other devices that would not normally be compatible with one another. It is also possible to set up challenges and competitions that could be shared across fitness platforms for devices. In our social media-driven world, we all want to be able to share our accomplishments and goals. Fitness apps for social media do exactly that.

Workout and Exercise Apps

Apps for working out can be useful for those who don't have the time or motivation to join a gym or join fitness classes with other people. According to Flurry Analytics research, workout and weight-loss apps comprise 73% of all fitness and health apps.

Alongside offering a list of exercises and workout plans, certain apps let users develop or alter their workout plans. Many modern fitness apps can sync with fitness tracking devices, like those made by Fitbit and Garmin, to collect an individual's health and activity-related information and then provide specific health advice.

Fitness Tracking Apps

Fitness tracking applications aim to collect information about the activities of the user. This can include the number of steps made, the number of stairs climbed, the distance of the run, and other health metrics. To help users track their progress, Fitness tracking apps give charts and calendars and save routes.

Nutrition and Diet Apps

A Statista study finds that 26 percent of those aged between 18 and 29 are using apps to track their diet frequently, and 23 percent of people in the same age group are using them only occasionally. Diet and nutrition apps can help users in tracking how many calories they consume and regulate their water balance.

With apps for nutrition, users can set targets they wish to achieve, like losing or increasing weight. To help users observe their food habits, such apps should include a logging food feature.

Monetization Strategies of Fitness Applications

After we've reviewed the various types of fitness apps, let's take an examination of monetization strategies. Like all apps, fitness apps can be made magnetizable. There are many ways to make money that you could consider.

  • Paid application: Choosing this monetization method for your fitness app is a good idea when your existing customers are satisfied or have a substantial number of followers. However, if you're only beginning to establish your brand, you may be interested in a different strategy.

  • Freemium: With this option, you offer both paid and free features. For fitness apps, the paid features can include advanced workout plans or customized services such as feedback.

  • Ads: Be careful with this type of advertisement because it could turn users off. The products you advertise within your app must be related to health and fitness. For example, yoga app users can find yoga mat ads useful.

  • Sponsored content: If you create content for your app, you can also include content created by experts or businesses. Be sure to keep in mind the users. Content sponsored by sponsors must be informative and helpful.

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Top Fitness Mobile Applications Ruling the Industry

If you're looking for the most effective device to help you reach your fitness goals, look at your phone. Thanks to the advances in technology that have made it possible to connect to various fitness applications that enable you to sweat and build muscle and keep you motivated anyplace and at any moment.

The sheer amount of options available can seem overwhelming, so we took the burden for you and narrowed the selection down to the top 10 fitness apps worth downloading.

Nike Training Club

Train with Nike trainers in person or at your convenience with this Nike Training Club app. Once you've downloaded the app, you'll be provided with workout ideas that are customized that are based on the results of a short assessment.

The app has a wide range of workout styles, including High-Intensity Interval Training (HIIT), yoga core cardiovascular, and strength training exercises. It also lets you search by muscle group, workout focus, and equipment to find the ideal class.


Peloton is most well-known for its cycling classes; however, with the Peloton app, you can take advantage of workouts that range from strength training, HIIT, and strength to yoga and outdoor running.

You can train in real time with experts and other members from all over the globe or attend one of the app's online classes.

Peloton classes include a curated music playlist, and every instructor brings their style to their classes.

Keep in mind that even though instructors offer modifications, absolute beginners might be able to find these exercises too difficult.


A popular figure for his muscle, actor Chris Hemsworth decided to share his techniques by creating the Centr application.

Some describe the company as "your PT, dietician, chef, and wellness coach all in one," Centr provides daily exercises, meal plans, recipes, and mindfulness, all with a handy weekly calendar.

With top-of-the-line trainers like Luke Zocchi -- Hemsworth's trainer, and Gunnar Peterson to guide you through exercises that push you beyond your limits.

TRX Training Club

If you've ever had the pleasure of using the TRX suspension trainer in the gym, then you'll be aware of this workout's benefits. TRX straps use the power of gravity and your body's weight to give you full-body exercise.

TRX Training Club helps you perform suspension-training exercises with live classes every day or uses the fun option of replaying that lets you add your tunes.


Based on Under Armour, the MapMy family of workout apps has the reputation of a street icon that is merited. MapMyRun specifically is perfect for tracking your running (with the option of letting family members and friends see your location live) and locating new routes within your region. If you're looking to up the convenience, buy a pair of Under Armour smart shoes that can be connected directly to the app and make it a great exercise application for women who want to track their miles accurately.


The food you consume is just as important as your exercise in terms of fitness and health. If you believe you're eating healthy but having trouble losing weight, it's time to consider MyFitnessPal as the ideal tool. It's a fantastic app for weight loss and integrates seamlessly with Apple Watch.

An enormous nutritional information database makes it possible to track the calories you consume and pinpoint what you're doing wrong. You simply need to add your meals to the app during the day. It will determine how many calories you've consumed and estimate how much you've got to eat for the remainder of the day to help you achieve your weight goal. It will give you an idea of the foods you consume that could be high in calories and can help you with longer-term weight control.

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Advanced Features of On-Demand Fitness Applications

If you're thinking about how to create an app for fitness that stands out from the rest, stay tuned! In this section, we'll explore additional features of fitness apps which can help boost your fitness app to the highest step.

Teaching Tools

What is the best way for a fitness application to be more appealing to customers and keep them interested? Educational information is a great method to achieve this. Research articles, tips, tutorials, and how-to guides provide examples of material that you can include inside your apps to inform and educate consumers.

Integration of Music Apps

Who doesn't enjoy exercising to a rousing music playlist? But switching between a fitness app and a music application could be difficult for people. Why not design an exercise program that integrates with music apps? It will eliminate the need to switch between different apps to listen to music while exercising.

In-app User Interaction

Going for a run with buddies can be enjoyable. Having users be connected and share their successes inside this app can make it more enjoyable. You can build an app for fitness with features that let users join as exercise buddies or invite their social network friends to join the app and then share their progress. It seems like fun!

Offline Mode

If you are a fitness app user, it is crucial to ensure that the app can function offline. It's uncomfortable for customers when the app ceases to function during exercise due to a loss of internet connection, thus the need to develop a fitness application that runs offline.

5 Easy Steps for Fitness App Development

Here's a quick overview of the steps to build an app for fitness.


Find fitness app concepts and design a high-level vision of your app. Who will use your app, and how? What is the market you wish to target? What is the best way to monetize your application? It is necessary to address these and other questions. You will need to present your concepts to your product's development team before moving to the research and analysis stage.

Business Analysis

BA is among the most critical stages in the development of software. It involves gathering requirements, markets, audience, competition research, research on trends and domains, analysis, and detailed studies on the technical and business elements of your project. When you finish this phase, you'll have a clear project plan and know when and how the app will be created.


Innovative design tools like Marvel or InVision transform your idea into an interactive prototype. Based on the information gathered during the earlier steps, the design team developed an interface that is user-friendly and graphic. The final UI showcases every element and screen in the app, from onboarding to notifications and pop-ups.

Development and Testing

The longest phase of the fitness app development process for mobile apps. The number of iterations, as well as development times, depend on the tech stack as well as features, integrations, and team skills. For example, creating a cross-platform app could take as much as 70 percent less effort compared to developing two native applications (iOS and Android). It is cost-effective and fast and cross-platform development. Nevertheless, it is not a single-stop solution, and it can be a bit unsuitable for the project's needs.


The initial release of the mobile app is made available to the stores. In the meantime, you might require an advertising landing page that explains the app's features and offers download links.

The fitness app development process never stops after the initial launch. From the moment you launch, you will track the most important metrics of usage to determine your app's performance and if users are happy with satisfaction with their experiences. Learn from these metrics the areas that need to be improved or enhanced and included in the core capabilities.

Cost of Fitness Mobile App Development

The most efficient alternative is to hire an outside development team to take care of the entire project from beginning to finish. They will typically provide an accurate estimate that covers all the contingencies. You could also assign the responsibility to the employees you employ to program and external suppliers.

If you're thinking about cost-saving, remember that the location you source your employees can have a major impact on the cost. Designers from America and Australia. The United States and Australia charge an average of $110 per hour. The costs for developers in Western Europe might start at $80 per hour. Developers can be hired for $50/hour for Eastern Europe. In the case of basic care apps and the MVP (minimum acceptable product) can cost anywhere between $25,000 and $30,000. Development costs for an app that is a fully-featured fitness app could be anywhere from $60,000-$160,000.

Developing a fitness app could cost around $30,000 on one device (iOS and Android) and roughly $40,000 for two platforms. This amount of money will ensure that your app is distinguished from the other apps.

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According to Globe Newswire, the fitness app market is expected to grow to USD 15.96 billion in 2026. This is an excellent indication for businesses looking to invest in this area. The development of fitness apps will witness a substantial increase in demand due to the increasing demand for these apps. Thorough research and planning are vital for top fitness app developers. Know your audience, and carefully take note of your objectives. Selecting the right team and ensuring they are adequately equipped will dramatically improve your chance of creating the best fitness application.

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