Expand Your Grocery Business With InstaCart Like App Development

By Ruchir C.

During the pandemic, online presence in every segment has raised the competitive necessity. The online options have launched several opportunities for entrepreneurs in the marketplace. It has become easier to get into business within a few days after launching the app. Most importantly, every entrepreneur must analyze the market skills and adopt the technicalities for the same. Unexpectedly, individuals prefer on-demand delivery apps instead of stepping into the grocery stores. It fosters both their comfort and convenience. The outburst of COVID-19 has elevated the demands for online shopping. The launching of grocery delivery apps has fueled up the chains in the supermarkets by delivering the groceries. Online grocery shopping has changed customers’ habits from waiting in long queues to on-demand grocery delivery. In contrast, the online delivery of groceries has taken charge of traditional delivery services in uplifting the grocery stores.

Moreover, the customer-centric approach makes the service irreplaceable. It is essential to fulfilling the orders of customers within the frame. In the meantime, the demand for food delivery has the freed-up workforce. Including the factors for food delivery and conditions for small businesses create an environment to make a perfect delivery app. With every passing year, the public has shown interest in the stability and connectivity with the brands. People are now looking forward to a grocery app that can fulfill their requirements. The delivery apps have so far helped restaurants, especially during the pandemic. Currently, the rapid growth of online grocery delivery has frequently changed the reflection of businesses during the mid-2020s. The access to technology has projected the economy with in-hand delivery of the products at your doorsteps. Furthermore, online shopping prevents viruses and offers comfort to consumers.

What is Instacart?

Instacart is a company that operates grocery delivery and pick-up services in the United States and Canada. The customers are served online services through mobile apps and websites. It delivers the groceries from local stores to the personal shopper. Instacart delivery charges begin from $3.99 for the same-day orders. Instacart shops the groceries from the stores instead of owning a warehouse. The app and website also have a warning related to the product is in stock or not. Instacart has framed the app to allow customers a no-contact delivery rather than in-person hand-off. The grocery delivery apps have helped almost three-fourths percent of individuals to avoid waiting in queues during the pandemic. Entrepreneurs have actively looked for a unique business model to launch a grocery delivery Instacart clone app.

Market Statistics of Grocery Delivery Apps

During COVID-19, the data boomed up to the demand for door-to-door delivery services. Even after the pandemic was almost over, there was no allowance from the government for social mixing. Therefore, grocery delivery platforms like Just Eat, Uber Eats, etc., continued success by increasing online-savvy customers. COVID-19 has changed everyone's life rapidly and dramatically. Now that the pandemic is almost over and everything is reopening slowly, the sales percentage grew from $34.4 billion to $106 billion. According to studies, it will double grocery sales by 2025 compared to 2020.

Furthermore, mobile applications are the primary tool for online shopping. At the beginning of 2020 April, Walmart reported the highest number of global downloads. It was first and second positioned on Google Play Store and Apple App Store. On the track of competitions, Amazon has also reported increased downloads since January 2020, by 20%. After checking the Google Trends, the grocery delivery apps rise user interest through online shopping.

Research showed that the main reason for grocery mobile apps' excellent functioning is the coupons cited by 82%. On the other hand, the barcode option also facilitates the scanning and checking of products by 40%. Purposely, small stores have created their grocery apps to retain existing customers. Thence, this would help them improve the in-store experience. The apps created by the small stores are usually limited to budgets and have a set of limitations related to order delivery.

Here are some of the essential features you must consider while building a grocery app for your business.

Features of Grocery Delivery Mobile App Development

There are three foremost entities in a grocery delivery mobile app. These are as follow Customers Panel, Store Owner, and Admin.

Customer Panel

Customer Panel denotes that the user should easily register and log in to the app.

  1. Registration: The registration tools must include filling in essential details, name, contact info, email, and address.

  2. Browse Products: Enabling the browsing options for required products helps users browse a wide range of eatables and grocery items.

  3. Advanced Search: Moreover, by making the search and navigation accessible, users can apply specific filters of their choice.

  4. Payment Mode: Prioritizing the payment mode can lead to a user-friendly experience include Payment modes such as Paytm, UPI, PayPal, Google Pay, etc.

  5. Schedule Delivery: Furthermore, the user must select a proper delivery schedule with a preferred time slot for making a delivery at the appropriate time.

  6. Order Tracking: However, through online tracking, customers can check the status of their orders.

  7. Settings: Users should modify settings and alter information according to their preferences.

  8. Reviews & Ratings: Lastly, the customer panel should include reviews and feedback. It will help improve the overall experience of the online store.

Store Owner Panel

  1. Store Locator: The grocery store must be located so that users find it easy to locate through maps. Through maps, users can find a nearby store to place orders.

  2. Store Pickup: The most suitable feature for customers is to pick up from the store. It will improve both online and offline businesses.

  3. Managing Profile: The store owner must maintain a profile of his store. The owner can manage details like Name, Email Address, etc. Profile management allows the administrator to organize the sites visible to the users associating the information with a profile.

  4. Live Tracking Path: Additionally, the store owner must track the real-time status of the item through a courier service. The tracking must be done using a GPS tracker or Google Maps.


  1. Store Management: It is a complex activity that requires monitoring all the ongoing operations in the store. It includes all the responsibilities like working with an employee, maintaining daily schedules, dealing with the suppliers, and interacting with the customers. Store management has an essential role in ensuring that all supplies remain uninterrupted and damage-free. The primary purpose of store management is to protect materials from overstocking and understocking.

  2. Coordination with Store Owners: The admin must have the quality to coordinate with its employees to maintain a smooth workflow.

  3. Product list Management: Moreover, the admin can manage the product catalogs with the help of a particular toolkit.

  4. Order Tracking: The admin must manage customers' requirements and attract them to their stores.

  5. Feedbacks: By collecting reviews and feedback from customers, admin can improvise their experience.

  6. Notification: The only way to gain consumers' attention is to send them regular notifications about several stores' deals and offers.

  7. Payment Management: All the payments are managed by the admin panel at the grocery store. 

Advanced features of Grocery Development App

  1. Real-time Analytics: Real-time analytics is a platform enabling to make most of the organizations. It is an apt way to store data in the app’s database. The store owners can check the associated statistics related to the registered orders. The analytics must upgrade to streamline the business operations. These platforms measure the data from the business point of view by making the best of data in real-time.

  2. Push Notifications: In order to enhance business visibility, the user interaction must be intrigued to push technology. Push notifications are pop-up messages that will appear on the user's browser enabling messages. These are the clickable messages allowing companies to convey information to their customers. Sending a notification is a great medium to notify users about the latest updates for their products. The notifications are sent to the user's browser irrespective of their devices. These notifications panels serve as a quick communication channel to keep the users up-to-date.

  3. Communication Channels: Communication channels are the means to organize communication with people and interact with them. Every individual using the online grocery delivery app needs a transparent platform to communicate. Above all, in-app messaging is the best medium to boost the communication between the driver and the user. Furthermore, communication channels form an impact on users and keep them engaged. It produces employee engagement through communication skills.

  4. Database Design: The database is a platform that provides accurate information to the users. For the competence of the app in the market, the developers would require the latest technology like PostgreSQL and Cassandra. The developers must implement these latest developments in technologies to ensure a robust back-end infrastructure. It is essential to have a correct database design to make it accessible for the users. It is essential to make a good design of the database to meet the users' needs.

Types of Grocery Apps

The grocery apps make products accessible to users. Online grocery shopping has made everything extremely convenient, with options like delivery and pickup available for users. The online delivery apps provide farm-fresh groceries right after they have been harvested. The groceries delivered to the users are high-quality organic at their doorstep. Several grocery apps have led to high competency in the grocery app delivery market listed below.

  1. Grocery delivery appsThe apps delivering groceries have become popular since they have provided convenience to their customers. The hyperlocal delivery system involves buying goods from a seller delivering them to the consumer. The hyperlocal delivery includes tie-ups with the farmers to get fresh products directly from the farms.

  2. Grocery apps for offline storesThe grocery stores ensure offline marketing options online. The offline retailer has the authority to sell products in person. However, unlike others, offline stores offer an option to their users to compare prices and the quality of the product in person.

  3. Grocery list appThe primary purpose of the grocery list is to segregate the food categories to crosscheck the items selected. The selection of food items reduces the chance of missing any section from the store.

  4. Price comparison appThe price comparison apps are discovered to compare the prices of several items on different grocery apps. Furthermore, after comparing all the purchased items, users can avail themselves of the cheaper deal. The users can save money by availing of the offers and deals directly from the online store.

  5. Grocery cashback appsProviding cashbacks and discounts after payments maintains the crowd for online grocery shopping. The users can now fetch their awards from the grocery cash back apps. Best of all, by generating coupons and discounts for several items, users can earn money while shopping.

The Cost of Developing Grocery Delivery App

The cost of a grocery delivery app varies upon different factors determining the app's complexity. However, depending upon the factors, the cost would be around $15,000 to $35,000. The cost of such development depends on the country selected charging per hour. For instance, US developers earn $50 to $250 per hour. Similarly, the Eastern European-based developers make $30 to $150 per hour. After that, below-defined is the estimate of developing apps with features, and android coding involves certain activities. The technical documentation costs around $1000 to $2000.

Thereby, designing the UI specifically for the app was calculated around $1500 to $3000. Then after calculating the costs of high-end and back-end development, on average, the costs were $10,000 to $20,000. In the end, the costs of QA and testing are over $2000 to $4000. Additionally, the overhead costs for an average grocery app may be up to $10,000 to $30,000 only for a single platform (either iOS or Android). Accumulating more features to the app may raise the profits to $50,000 to stand amongst other companies in the competition.

Team Required for the Development of Grocery Delivery App

A highly experienced team must develop a grocery delivery app to turn the idea into reality. A vital project like app development would require well-certified software developers to boost all spheres of online grocery shopping. Their prior work experience should meet the criteria of software project management expertise in multiple industries.

Moreover, the team can boost the sterling reputation in building software and gaining valuable responses from the users. The must-have development tea for a grocery delivering app includes a project manager, graphic designers, Android or iOS Developers, Front-End and Back-end developers, Business Analysts, and Quality Analysts.

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In conclusion, the outbreak of COVID-19 has elevated the competitiveness in online marketing. It has uplifted the approach of delivering groceries to the doorstep. The chains of groceries now fuel the supermarkets. Nowadays, waiting in queues has ended due to on-demand grocery delivery. Individuals now look forward to a grocery app that can fulfill their requirements. The easy access to technology has raised the comfort levels for customers. Effortless delivery doubled the grocery sales in 2020.

Managing an application designed for delivering groceries has monitored all the ongoing operations in the company. Also, the customers can choose both online and offline shopping because it requires employees in every segment to manage different spheres of online grocery shopping. However, an expert team working on specific fragments can boost the company’s competency.

Therefore, providing a cashback option to the users, and availing of the discounts, supports their engagement. Correspondingly, coupons and discounts can determine the factors that the users are interested in the online services provided by the company. The company can achieve high competency by involving a hyperlocal delivery system. The tie-ups with farmers can bring high-quality products directly from the farm for the customers.

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