What e-Commerce Mobile App Development Features You Can Add in Your App to Make It Stand Out in the Crowd?

By Ruchir C.

Online shopping apps are becoming an option for lifestyle increasingly. It is much more convenient to shop online compared to brick-and-mortar stores. Those who do visit stores use mobile apps to review products as well as make some price comparisons. Therefore, to say that e-commerce applications are all over the place is a fact.

According to the statistics for e-commerce in 2021, mobile commerce sales are likely to be 54% of total retail sales made through e-commerce. There's a vast market to be explored, and this is what most businesses are currently doing.

The two statistics above prove a massive market with lots of potential for e-commerce. But less than 12% of customers feel that shopping on mobile is practical. This means there is plenty of opportunity for improvement.

As per Build fire in the year last, the percentage of mobile customers bought something from the internet using their phones over six months. This speaks volumes about how online retailing is going to evolve and mobile phones.

It is recommended to begin your online store app development with a minimum viable product (MVP) that includes just the application's core capabilities. This way, you'll be able to test your app in the marketplace and get valuable feedback from customers that will guide the direction of your product's subsequent development.

What Is Mobile Commerce App?

In its initial version, electronic commerce was introduced around 40 years ago by English businessman Michael Aldrich. Although his concept didn't receive many supporters at the time later, it was an integral element of our daily lives.

By eCommerce, we refer to trading commercial goods through marketplaces online. It is easy to conduct electronic transactions using your mobile device or personal computer to purchase specific products and items.

The growth of the ecommerce industry was even more thanks to the rapid development of technology along with globalization and the need for more choices and convenience.

It is predicted that apps for mobile devices will be the dominant force in online sales by 2021, accounting for 54 percent of the total sales online. In no way is it surprising that thousands of eCommerce apps are introduced and leave the market each month. Suppose you're planning to start an eCommerce company. In that case, it is essential to ensure that your app includes all of the essential features for developing mobile apps for eCommerce.

Before learning how to develop an eCommerce application, it is essential to understand what it's about. An eCommerce mobile application allows users to purchase or sell items with only a few clicks from their smartphones.

Increasing global market competition forces companies to adopt innovative strategies to create the best possible customer experience. For example, they must develop mobile apps to establish mobile channels for sales.

Must-Have Features of eCommerce Applications

To stay in the game and score the best, your startup must have the following essential features of an effective mobile app. In addition, you must know the best methods to avoid errors in developing retail apps.

Registration process

The registration function of the M-commerce apps is usually irritating to users when it's too complicated or long. It is your responsibility to make sure that the registration process is as simple as possible. Everything is getting simpler, and the users will become bored if the registration process is time-consuming and complex. If your application requires too much data from users, they're not likely to enjoy it.

Support multiple payment options

Any user who wants to purchase something through your app but does not receive an appropriate payment option will likely leave the app. Therefore, customers should be able to choose from various options for paying. Payments are something that most people are hesitant about as it requires personal information and account information for banks.

Detailed product descriptions

Adding lengthy, comprehensive product descriptions in the mobile apps of e-Commerce could be unnecessary. Why wouldn't consumers be more interested in viewing product images? Who has the time to read long lines of text on their smartphone? On a desktop or mobile, product descriptions are important - and lots! Provide customers with detailed product information. You'll decrease the possibility of product return, rash buying decisions, and customer dissatisfaction.

Product Gallery

A product's page is incomplete without a properly designed product gallery that includes, at minimum, photos of the item. Many customers are hesitant to purchase online since they can't assess the product as they would in a brick-and-mortar shop. By incorporating numerous images of the item showing the product from various angles and settings, you'll be able to solve this issue efficiently.

Attractive push notifications to increase eCommerce sales

One way to accomplish this is to inform customers about new arrivals, special sales, or just discounts on the items in their shopping carts. Be creative, go beyond the usual promotions, and create a plan to get the most out of the current situation.

You can, for example, notify users about weather conditions to users living in areas that experience a sudden increase or decrease in temperature. It isn't mandatory and not required. Sending reminders to users who are not active is not a matter of choice.

An effective feedback system to protect your eCommerce brand image

Without a comprehensive evaluation system for feedback, one poor experience could be costly. People are most likely to discuss their bad experiences with at least 16 people within their networks.

The best method to avoid this is implementing an appropriate feedback process into your application. It should allow users to submit all sorts of problems and allow them to provide suggestions.

You can create detailed feedback forms for your app to gain insight into your users' concerns and needs. Sending email surveys and asking customers to review your online application and your product are other ways you can gather customer feedback.

A Simple to Follow Checkout Process

We all know that shopping on smartphones is about providing ease to customers.

If you're developing an eCommerce mobile application to offer your customers the convenience they've not experienced before, ensure you've got an easy-to-follow checkout process.

You must optimize your checkout process to allow faster and simpler transactions for the app's customers. But, a basic two- or three-step checkout process should be sufficient for your clients to follow.

Social Media Integration

Don't lie to me and say that you don't need all their attention from your clients. You need their attention on social media. This is a legitimate demand because you're running an enterprise.

Not just for one-tap logins, Social Media integration will ensure that your e-Commerce mobile app is in the eyes of your customers no matter where they are, whether they're on Facebook or Tweeting on Twitter, or pinning on Pinterest. It will also allow them to promote your special deals through their social media profiles easily. 

Step by Step Guide for To Ecommerce App Development

Step 1. Research

The research stage at the top of the list. It is necessary conduct competitor research and user interviews which are vital to understanding the intended user's behavior and patterns. It helps determine the ideal app platform and feature set to be as appropriate as possible for the target users.

Step 2. Set the Goals

Once you have a clear idea of the goals you're trying to reach, Consider the people you want to reach. B2B customers may require distinct experiences than B2C customers. However, that's not all. Knowing your intended audience can make your amazon clone app development process easier and help you improve the marketing of your app too.

For example, a B2C fashion retailer could offer catalogs of looks and target certain customers via App Store Optimization (ASO). B2B retailers are more focused on quick checkouts and frequent purchases. Retailers with physical stores may want to discover ways to connect their physical and digital touch points.

Step 3. Choose the right technology

After establishing the people, you're serving and what you're trying to accomplish, now is the time to decide on a second option for the app type. For retailers selling e-commerce, There are two types you can select Progressive Web Apps and Native Apps.

First of all, PWAs refer to Progressive Web Apps. They are websites with the next generation of technology that offer the same speed, interactivity, and performance as a native application but with no downloads in app stores. These are a great alternative if you're experiencing an abundance of mobile traffic on your website or when your budget is restricted.

Step 4. Define Feature Set

Because you already have customers' comments and expert opinions, patterns, and a desire to beat your competition, now you know the issues your product has to address and what features will satisfy your customers. To help you determine which feature should be placed in the first place on the list, you could make use of popular prioritization frameworks and strategies.

Step 5. Create UX&UI Design

The user experience of eCommerce applications must be more than the convenience of shopping in person, and UX and UI design offer the chance to be noticed. The design will be your company's voice and brand identity to the customers you want to attract. Color schemes, attractive images, and seamless transitions from one page to another create an impression on your client.

#Designing a custom-made application

You will hire a Zara clone app development team to build an entirely new app through this method. This is something that big brands such as Amazon generally do, and due to two reasons. First, a bespoke app allows you to be precise regarding your needs. Secondly, they typically require complex integrations. If money is not an issue, the bespoke application will be able to meet the specific needs.

#SaaS Solution

Small and medium-sized stores generally opt for this type of store; however, with some adjustments made to the store, it is also a great fit for large stores. Ecommerce applications based on SAAS technology are quick and simple to create (just several weeks). This is because a clever plugin can transform your website into a PWA or native application. With SAAS solutions, you don't choose any feature or integration you would like; you must select the features offered. However, generally, SAAS solutions provide all the features that web stores require to succeed on mobile devices. In this case, for example, every one of the features mentioned above is available as part of the application package offered by JMango360.

Step 6. Build MVP

This is the same stage as the time to concentrate on the most important elements of your eCommerce application. Instead of launching a fully-fledged product in the first example, launch regular evaluation of the product. This will help in future improvements.

MVP seeks to understand what people think about the product, shorten the time to development, minimize the risk of failure, and use resources more effectively.

Cost of eCommerce App Development

Suppose you already run a company and require an application that is native. In that case, developing a mobile e-commerce app will require no less than 1000 hours. That makes the cost of a custom-made eCommerce app approximately $40-50k, based on our rates for outsourced services.

Suppose you don't own a web store. In that case, you can choose a CMS that is already built, such as WordPress, to build a store on it and quickly develop an application using it with the help of particular plugins or create a hybrid application. The cost of creating an online store like this is likely to be much lower.

There are plenty of choices for any particular project. Sometimes, the most effective choice is obvious, but at other times, not too much.

If we consider a mix of basic and the most advanced features, the cost could range from $60,000 to $80,000.

If we consider the app to be designed with advanced capabilities, the price could be anywhere from $120,000 to $80,000.

On average, eCommerce application development costs anywhere from $80K to $150K. Based on the number of features such as mobile platforms, UX/UI design complexity, etc. The cost could increase.

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An eCommerce growth is taking place because of the widespread use of smartphones as well as pandemics, the demand of consumers for novelty, and various other worldwide aspects. An eCommerce app or gap clone app development can offer your business numerous advantages, from speedy customer access to competitive advantages. We also examined some of the major eCommerce players, and now you are aware of certain trends to look out for. The ultimate goal of developing eCommerce apps is to concentrate on consumers and find the most user-friendly solutions.

You may choose to use any or all of these features in your eCommerce application but be sure they're in sync with your goals for your business. Consider what you would like to achieve with your application and determine how these features will help you in your business's journey and provide an excellent customer experience simultaneously. Consider an ambitious start and roll out certain features during various stages of your mobile eCommerce app development.

Suppose you're thinking of an eCommerce application to enhance your current business offerings in a relatively time frame. In that case, you could opt for Krish's mobile Accelerator. The Magento mobile accelerator for commerce allows you to create your eCommerce application with intuitive mobile-friendly designs, pre-coded functions, and crucial integrations within four weeks. Using this rapid-launch application approach can increase your sales through different channels and across various geographic regions.

You now know how to make a profitable eCommerce application for your company. To create a successful eCommerce mobile application, it is essential to research the market, trends, and challenges you might face.

Selecting a reputable and knowledgeable designing and developing team is crucial. Remember that 50 percent of your next product's overall success or failure depends entirely on your team. Remember to think about planning and the step-by-step process of making an item (we have explained this in more depth in our guide). We are always available to assist you in creating an app for mobile eCommerce.

To cut a long story short, the current eCommerce app development industry is experiencing an increase in demand for many reasons: the massive use of smartphones, the need to explore new options and ways to experience the world, and many other factors.

The most important thing to remember for the whole eCommerce development process is to concentrate on the user and find the most user-centric solution. Using an eCommerce app opens up many opportunities for businesses, including quick access to customers to a competitive advantage. We also examined the leading players in eCommerce, and now you can see several trends to watch.

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