Between Tinder and Bumble, Here Are Some Things You Should Know About Each Dating App

By Ruchir C.

Dating apps have become the need of the hour. Nowadays, people spend a lot of time on dating apps like Bumble and Tinder. Over the years, these apps have become everyone’s preference. However, after the launch of online dating apps, users can use geolocation in a set area by changing the approach to romance.

The founder of Tinder co-founded Bumble empowering women by letting them text first. To show interest, users have to swipe right for the person they like. Bumble and Tinder clone app development earn revenue by providing premium services to their customers, aiming for long-lasting relationships.

Online dating app development makes it easier to select each other’s profiles. This useful feature helps indicate mutual interest on both sides. However, there have been numerous upgrades of Tinder and Bumble on both Google Play and Apple Store.

Smartphones have provided comfort to the audience in finding their partners online. According to a survey, it is estimated that swiping singles can earn revenue of $12 billion worldwide. Tinder is the most popular and is known for enduring friendship and dating through online dating. Around 90 minutes of the users spend on online dating apps swiping through all the geographical options.

On the other hand, Bumble is known as the female-friendly version of Tinder. Except for other features, females will start the conversation, and then only you can make your move. But in the case of same-sex matches, either one of them can begin with the conversation.

Features of dating apps

Keeping the audience engaged and offering the best dating app features is essential. Besides providing chat options, a dating app can also provide in-app games for users to stay on the app for a longer time. Also, several other features, such as exchanging voice notes and video chat sessions, can be initiated without leaving the app. However, let’s focus on the key features of dating apps.

Gamified User Profiles

The user profiles consist of demographic information such as gender, age, location, and personalized interests by adding a few photos. Moreover, every dating app and platform includes basic user information with minimum engagement. Gamification helps in making users’ profiles more creative and interesting.

Bumble helps users to start a conversation with their partners; otherwise, the chat will disappear within 24 hours if the user doesn’t respond to the chat. On the other hand, Tinder provides limited “super likes” to its users that bump into their accounts. Users can monetize their super likes by subscribing to a plan while running out of it.

Interactive User Interface

The user interface is the only way to interact with your audience forming first impressions. You must ensure that the features around the photos are slick and smooth. Additionally, the color choice must represent romance and delicacy in your design system. The UX/UI must display attractive and simple components.

Advanced Matching Recommendations

Users can find people through mobile dating apps with their likes and dislikes in common. You can easily connect with your users by recommending high-quality filters and dates. The recommendation algorithm includes basic features of the users like age, interests, location and religion. Representing “bio” will allow customers to express themselves in their way, enhancing the value of your dating app.

Voice and Video Calling

This feature allows users to interact with the person and be more intimate to move beyond the text chat. Also, an app with monetization opportunities will provide paid premium features to its users. AI-based video calls are proved to be a successful development in technology.

Push Notifications

Push notifications are essential features that alert users from getting a potential match. This is the most powerful feature for users to provide notifications in real-time. You can update your customers through the push notifications feature about their online dating profiles. Additionally, it is an essential tool to provide a great experience to the customers. Push notifications are considered the most powerful tool to keep users engaged with the latest trends through websites or email.

User Blocking & Reporting

While making connections with your like ones, you may encounter bad guys with pathetic intentions who would send you sensitive images or messages. Users need to feel safe and secure whilst using online dating applications. These apps empower their users by including important features like blocking or reporting scammers.

How to Develop a Dating App like Tinder and Bumble

Mobile dating apps like Bumble and Tinder have made online dating easier. These dating apps have been a secret weapon in today’s world, where people adore each other. Fortunately, all hopeless romantics can now find love on dating apps like Tinder and Bumble. This article focuses on making an online dating application and its cost.

Nowadays, you can greet people by using your profiles as physical proximity. If you like the person, swipe “Yes”, and if not, swipe “No”. Dating apps have boomed the users’ experience by exceeding revenue by $3.08 billion in 2020. These online applications initiate matching and compatibility between two people. Here are the steps to follow while creating your online dating application in 2022.

Find a Niche for Your Dating App

The first step toward creating Tinder and Bumble clone app is to find a niche. Although there are several other dating apps in the market, you can still gain the opportunity to find a niche for your application. All you need to do is stand out from the crowd to choose a niche presence in the market. 

Analyze Your Competitors

While creating a dating app, you must focus on strategies to reduce the uninstallation of your application. Furthermore, you should have a thorough knowledge of your competitors in the marketplace. By analyzing competitors’ methods in the marketplace, you can hike the reach of your dating application to a wider audience. 

List out top dating applications and navigate their study in detail. Check users’ feedback and reviews and jot down the points you need to integrate with your dating application. Lastly, list the latest features and trends to integrate into mobile dating apps. 

Define Your Unique Value Proposition

Uniqueness must be your priority from a selling point of view, known as a unique selling point (USP). Your dating apps can gain a competitive advantage through a USP strategy to have a clear vision of competitiveness in the market. It is easier to define the USP of your dating app by improving users’ experience. By implementing a strong algorithm and targeting a particular niche of the dating app. Also, you need to create a dating application that is free from fake profiles.

Prepare UX/UI of the Dating App

It is necessary to list out your dating app's key features and design accessible UI/UX for a better user experience.

Why do you think it is essential to prepare an appealing design for the dating app?

It provides a smooth experience to the users while choosing their perfect match. From registering your profile to searching for a perfect match, the experience should be wholesome and effective for the users. Making an online dating app understandable helps users to navigate efficiently. An interface with the latest UX/UI design trends will keep the users engaged.

Start Development of Your Custom Dating App

You would require a reliable team to develop a trusted company for your project during this stage. The team of experts will develop your app and turn your design into a successful reality. While creating an MVP, you need to set a limit on your budget. You need to develop your application according to the requirements of the current audience. By developing a user-centric MVP, you can launch your app in the market in no time.

Testing and Launching Your Application

Now, you should begin with the testing functionality of all the features of your dating application. The mobile development companies dedicate a QA team to ensure that the application is bug-free. Further, your application is uploaded to the Google and Apple Stores. It will require 3 to 5 months to develop a dating application from scratch.

How Much Will It Cost To Develop A Dating App From Scratch?

The cost of developing a customized online dating app like Tinder and Bumble is “between” $25,000 to $50,000. Subsequently, the cost of the online dating app depends on various factors like features and functionalities. Features like UX/UI design and the location of developers may cost you the development of your application. Below is the formula to calculate the average cost of developing an online dating application.

App Development Cost = Development Time x App Developer’s Cost Per Hour

We can say that if a developer charges $50-$60 for approximately 500 to 1000 hours, then according to the formula, it would be:

$50 (rate of developer per hour) * 500-1000 development hours = $25,000 – $50,000 the cost of a dating app.

Therefore, to build Bumble like dating app, the cost directly relies on the hourly rates charged by the developers you hire. You may also hire a team of freelancers to develop and outsource the application. A team of freelancers will charge $10/hour, and an in-house development team will make it up to $150/hour. On the other hand, an outsourced development team and design team will cost you $40/hour and $75/hour.

An outsourcing development team is a flexible approach which might reduce your cost by up to 50%. The development of your project will have different costs on different platforms, such as iOS costs $45,000 and Android costs $40,000. The UX/UI design will cost $5,000 on both iOS and Android platforms.

Thence, the total cost of developing a dating app on the iOS platform will be $64,000. The approximate cost of a dating app on the Android platform is $59,000.

An average calculation of the development of Bumble and Tinder clone app development with basic functionalities and patterns is listed below.

$55,000 for a dating app with basic features at approximate costs.

Up to $70,000 for a single-platform app

From $100,000 for a cross-platform or hybrid app with premium features.

Competitors of Bumble and Tinder

Online dating apps like Bumble and Tinder may be the most popular apps in the market, but there have been various competitors. This means you can choose from those apps to find your partner. Almost everyone has tried Tinder in their lives, being single. So here’s our pick for you to stay more focused on your relationship.

Ok Cupid

After when you register yourself in the Ok Cupid account, it will serve you a personalized quiz to find your would-be partner. At the end of the quiz, you will be given a match percentage based on which you will be able to find the person worth dating. However, some features can only be accessed if you have a paid membership. But you should try the quiz part once!

The features of OkCupid have gained massive user base through dating tools. OkCupid believes on refining and adding up trending features like potential matches such as Kinky Nerds, Beard Lovers, World Travelers, etc. 

Badoo

Badoo allows you to upload pictures and videos without any formal matching algorithm. It also verifies all the members by ensuring their geolocation with the help of maps. This online dating application helps you discover people nearby your location. You can buy Badoo credits to access the premium features.

There are more than 370 million users from more than 190 countries sharing profiles and photos on Badoo in search for their matches. Badoo ensures that all the users are verified people instead of scammers. These verification methods are based on the uploaded photos, connected social media accounts and phone verification. The pp is absolutely free of cost but you can buy the premium version which will cost you $2.99. The premium version of Badoo dating app, will help you gain the visibility and “Super Powers” with expanded features.

Plenty of Fish

This service is used by approx. Seventy million users where you can send and read messages by looking at the profiles. The paid tier will unlock several features making it easy to navigate. Thereafter, the dating app, Plenty of Fish is the most popular app with 70 million users worldwide. Users set up a profile that includes age, education and profession to find a perfect match and message them.

Grindr

This application is perfect for those who are gay, Trans or bisexual. This app uses basic features like geolocation to find nearby users within minutes for hookups. You can access the app without making any profiles and selfies. There are several users with blank profiles. You can quickly meet up with the person by providing simple service to its users without any matching algorithm.

Grindr dating app is free of cost and is advertisement – supported. But the premium version of the Grindr app, Grindr Xtra offers additional features of ad-free browsing with that of multiple tribes. Lastly, to enable push notifications, you need Grindr Xtra for the same.

Coffee Meets Bagel

The reviews for Coffee Meets Bagel are better than the Tinder app used by 25 and 34 years old who are serious about their relationships. Every day, the users receive 21 bagels, whereas women can see profiles of guys who meet their criteria of ‘liked’ in women’s profiles. In addition, this app works like Bumble, where you need to reply within 24 hours. The users will receive their bagels at noon and a day to ‘like’ or ‘pass’.

Marketing Statistics of Dating Apps

The online dating industry provides long-lasting matchmaking connections and relationships. Other than that, the users prefer casual hook-ups and cheesy openers. Tinder is the most downloaded app in the United States, but Badoo proved to be a frontrunner in Europe and South America.

Around 400 million users downloaded the Badoo dating app worldwide. With the collapse of revenues in the 2010s, the revenue of dating apps reached $5.61 billion in 2021 since 2015.

After adopting these dating apps, the installs collectively reached 106.4 million in 2021. The growth rate was marginally higher than the number of installs in 2020, i.e. $106.2 million.

Despite the pandemic, Tinder and Bumble reported massive growth in their revenues. Bumble, for instance, reported revenues of $416,577,000 million from January 1 to September 30, 2020. Simultaneously in 2019, Bumble reported revenue of $362,639,000 million.

On the other hand, Tinder showed an increase of 18% in the year 2020 by $1.4 billion. Despite the slower growth of Tinder at 43% year-on-year, it has been an important platform for Matchmaking half of the group Fy20 revenue.

Incredibly, Tinder continuously led the app charts market share in the US in 2021. According to the Sensor Tower survey, monthly active users have reached 72%.

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Conclusion

To conclude, to develop an app like Tinder and Bumble, you need to understand the trending strategies of the online dating industry. This article highlighted the advanced features of dating apps, from beginning a conversation to engaging with your chosen partner. Also, the dating apps like Tinder and Bumble provide gamified profiles to their users to keep themselves engaged. Finally, by analyzing the cost of developing a dating app, you can also analyze revenues earned by your company.

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