Tips on Mobile Video Editing App Development

By Ruchir C.

With the rising demand for video content, the mobile video editing app is getting more popular. So You can make a video editing app that is meant to be used by companies and businesses. Or you can make an editing app that’s aimed at people who just want to edit videos for fun.

Why Develop a Video Editing App?

The first reason video editing app development is due to the immense craze that social media services like Instagram and Youtube have! By every hour, the user base of such platforms is growing.

The second reason is that people are becoming more sophisticated in their use of mobile technology: smartphones are now equipped with powerful cameras, which allows them to shoot high-quality footage. And more and more people are using their phones to shoot videos: after all, it’s quicker and easier than using a professional camera. What’s more, users want to edit these videos on the fly, without having to transfer them from one device to another. This means that they need apps that allow them to do so directly on their phone.

The third reason why video editing apps are a good investment is that they create a perfect opportunity to use virtual reality (VR) and augmented reality (AR) technology. They help users edit videos in real-time. Considering the fact that AR has been predicted by Digi-Capital to have been reached a $150 billion market in 2020, it’s easy to see how enormous this opportunity is for businesses. Moreover, VR was been predicted to be an $85 billion market.

The fourth reason is that despite being plenty of mobile video editing apps in the market there is hardly any app that is worthy! So if you make an optimized and full-fledged video editing software either by cloning or by developing it on your own, you can easily earn a huge user in a nick of time.

The fifth reason is that you can integrate some AI-based features into your video editor app. For example, you can build an automatic video collage generator or a video beautifier app. Such features would make your app more useful and interesting for users.

The sixth reason is the availability of powerful APIs for integrating machine learning and computer vision capabilities into your apps. For example, Google offers three APIs: Video Intelligence API, Cloud AutoML Video Intelligence API, and Cloud Vision API. They allow developers to detect objects, explicit content, and faces in videos. The Computer Vision API by Microsoft also allows people to analyze images and videos for different types of content.

And the last reason is that there’s the matter of mobile devices becoming more powerful by the minute. A few years back, it was impossible to imagine smartphones becoming powerful enough to let users edit videos on a complex level, but now we have the Galaxy S5 or iPhone 6, which can let users do just that – edit videos quickly and easily with their 4-core processors and 2GB RAM modules

So How do You Select a Platform for Your App?

First, let’s define which platforms you can choose from Android and iOS. The first one powers more than 80% of all smartphones in use today, so it's a safe bet to develop for this platform first — as long as you’re willing to accept lesser revenue and customer engagement compared to iOS apps. On the other hand, it might take more time and cost more money to develop an Android app properly. That's because there are many different types of Android devices with different screen sizes and hardware configurations — all requiring testing.

When you develop an app, there are many features you can add to make it more functional and to make it stand out. Video editing apps are no different. There are a number of features that most people take for granted, but can set your app apart from the competition.

Why are there so few video editors for Android compared to iOS?

The answer is simple: Android devices have different screen resolutions and aspect ratios. So when you go cross-platform, you have to adapt your app to different screen sizes and play around with aspect ratios in order not to cut off your videos. iOS doesn’t have this problem since all Apple devices have the same screen sizes and resolution.

Moreover, the most popular video editing solutions for iOS mobile devices are native apps. The best-known examples are apps like Apple iMovie and Adobe Premiere Clip, which are famous for their functionality and ease of use.

If you desire to develop a successful mobile video editing app, you might immediately decide to go cross-platform. And it’s no wonder: this would help you attract the biggest audience. However, with video editing app development, it’s not that simple.

You see, there are many types of videos. Some are shot on phones, some on DSLRs or mirrorless cameras. Some have high FPS (frames per second) and others have low FPS. Moreover, the higher the FPS and resolution, the more powerful computer are required for the app to run smoothly.

The limitation of cross-platform development is that it doesn’t allow for full utilization of hardware capabilities and doesn’t provide seamless integration with various platforms. In other words, you can get an app that works properly on both Android and iOS but won’t be as good as native applications on either platform. In many cases, users turn to video editing apps because they expect high performance and quality results from them. So if your app isn’t capable of meeting those expectations, users will just delete it from their phones and look for alternatives.

Features to Opt While Developing a Video Editing App

In this section of the blog, we'll be taking a look at some of these features and how they can be implemented into your app. We'll also be talking about why these features are important and what they can do for you.

#1 Importing Media

Most video editing apps will allow users to import media in some way or another, whether it's via the device's photo library or by using social media integrations like Facebook and Instagram.

There are a few ways to implement this feature in your apps, such as using the UIImagePickerViewController or AVFoundation. UIImagePickerViewController is the easiest way to allow users to import media from their device into your app, but if you're looking for something more robust, AVFoundation is definitely the way to go.

#2 Editing Tools

Once you have imported media into your app, there will be a need for editing tools so users can modify their videos in some way or another. Be it is about adding themes, music, effects, and soundtracks or the trimming, cropping, features. You can also add audios and hues controller. Furthermore, features to modify video quality and mix multiple videos, as well.

#3 Social Media Integration

It's a good idea to integrate your app with Facebook, Instagram, and YouTube, as well as with other video hosting services. It will let users share their videos instantly or download them to a hard drive. In addition, you can offer users a set of ready-made templates for popular services — templates are great if you want to achieve consistency in the look of the channel.

#4 Monetization Method

Another thing that can greatly improve user experience is offering effects packs and subscription-based access to premium features. This way, you'll be able to monetize your application right away and make money on its further development at the same time.

#5 Push Notifications

You should have push notifications enabled so users can get alerts when there’s an update available or when they need to complete some kind of task. For example, if someone needs to share their project with other people, the app could send them reminders until they do it.

#6 Admin Panel

The admin panel is where you manage your content and make changes to it. The admin panel gives you total control over what goes into your app and how it looks on different devices/operating systems. It also helps keep track of users, who has access to what features etc.

#7 Real-Time Reports and Analytics

A video editing app will need real-time reporting so that users can see their progress as they go along. This allows them to know how much time has been spent working on the project and if any changes need.

#8 Artificial Intelligence

Artificial Intelligence can be used for multiple purposes in a video editing app, such as detecting faces or objects in a video, determining the quality of a video, or highlighting important points in a video.

#9 Integrating Payment Gateways

You have to make sure that your mobile app is entertaining enough for users so that they would want to pay you for additional content.

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The Key Takeaway

The key factor to creating a successful video editing application is starting it. As soon as you launch your application in the market, be ready to receive feedback and understand the needs and demands of your customer base.

Overall, the market demand for video editing applications is not going anywhere. With the combination of creative ideas, skills, and a reliable development partner, you can win the market with your robust video editing application. So, if you are planning to create a video editing application, think of a unique idea to hold the top position in the app stores with your application.

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