Transform Your Business Via Retail Mobile Apps and Boost Your Sales

By Ruchir C.

There’s no doubt that the retail business has raised great competition. Customers are now in total control of the retailers adopting new technologies to enable change in society. It is necessary to evolve with technology and engage with customers; otherwise, it will seem to be irrelevant to them.

Digital transformation of your retail business is different for every business industry incorporating all business areas. It saves time and costs through automated efforts by enhancing users’ experience. Digital transformation strategy has enabled changes in business approaches by innovating eco-friendly business models and focusing on the purpose and value of the product.

The COVID-19 pandemic has magnified users’ experience through online shopping and digital transformation. However, every business has accelerated its traditional ways of working and delivering products and services. Digital reviews of merchants have driven sales after making better-performing decisions.

Retailers have observed changes in customers’ behavior during the COVID-19 pandemic. Why is that so? It is because users prefer the latest developed purchase channels. Retailers have reacted to customer behavior changes by improving active efficiency. Existing businesses introduced new connections such as CRM, eCommerce, ERP, WHM, or PIM solutions during the crisis.

Digital transformation is important for retailers to personalize products amongst customers. Crucially, retailers need to develop online stores for customers who have shifted towards digital shopping lately.

Digital Transformation of Businesses during COVID-19

To stay competitive in this economical era, you require the latest strategies and practices. Companies have returned to the shift of customers towards online channels interacting with digital customers. The COVID-19 outbreak has encouraged changes across the globe.

Nearly a day, the government-issued guidelines restricted gatherings of people. Businesses and schools both began to collaborate on platforms with video conferencing. Online platforms kept employees, students, and clients engaged while working from home.

Before the pandemic, the education sector was the most important workforce. Integrating education with technology made it flexible for everyone to adopt immensely. Online education and businesses have accelerated the automation and processes forcing companies to create digital solutions. Digital organizations function remotely, continuing to provide a client base.

In the wake of COVID-19, technology innovation pivoted overnight. Launching technology-driven initiatives enabled remote working worldwide. Distance learning provides endless opportunities for customers, students, and clients to fast-track their lives. This was a test for companies to check their employees' ability to provide engagement and interaction.

Digital transformation has prioritized business responses during the COVID-19 pandemic. Several reports revealed that companies had initiated the evaluation of the digital world's longstanding response to the coronavirus pandemic. Enabling in-person interactions raised dynamic goals of connectivity amidst the pandemic.

Governments worldwide adjusted to the coronavirus strategies to offer safety and security to their citizens during the crisis. The growth of digital products or services has offered remarkable business measures during the pandemic. Eventually, digital transformation integrates all business areas to deliver value to customers.

Importance of Mobile Apps for Retailers

Owning a retail business means adapting to business changes with time. Moreover, to develop a mobile apps for retailers, it is necessary to market your product at another level. A mobile app should solve end-users problems while fulfilling its purpose. Providing services through mobile services is generally an expensive and time-consuming process. Comparing all the factors, let’s focus on some benefits of mobile apps for retailers.

In this post covid era, a website isn’t sufficient to engage with the customers and earn greater revenue. According to several reports, it has been seen that customers are more comfortable with mobile applications as compared to the mobile websites.

Works as a Revenue Booster

Adding a mobile app to your customer’s pocket can help in boosting revenue for your product. Over the years, technology has been witnessed on both Android and iOS platforms. As mobiles and tablets have increased, research showed that 90% of customers spend time on their mobile phones. On the other hand, 10% of the users spent time on mobile browsers. Reports from Statists revealed that in the United States, buyers seek products through mobile apps as compared to mobile websites.

Push Notifications to Attain Customers’ Attention

While building a retail mobile app, push notification is a must-have feature to increase customer engagement. This feature keeps users notified about an upcoming sale or any new arrivals at your store. Push notifications increase 90% of customer engagement more effectively than social media platforms or emails. Personalized notifications keep you updated related to price changes and discount offers. These notifications are based on the user’s interests. AI technology gather’s all the data based on customers’ behavior and sends them notifications accordingly.

Customer’s Loyalty

Mobile applications strengthen customer relationships by interacting with them to build higher revenues. The mobile application is a great way to connect the audience to your brand and services. Retail mobile apps are a platform that provides rewards or loyalty program. Mobile loyalty encourages customer interaction by maintaining stronger relationships with higher revenues.

Convenient Customer Experience

You must have all the essential information about the product to enable a convenient user experience. For instance, the details of delivery items, selling items, or loyalty points will improve your relationship with customers. Communication amongst customers will make valuable sales channels for your business.

You can take the example of Amazon, which is the most recognizable as well as a potential mobile application. Amazon is the market’s leading e-retailer in the United States, with an approximate net sales of $178 billion. Therefore, mobile apps are a popular purchase channel amongst users.

Must Have Features in Retail Mobile Apps

While building a mobile app for your retail service-based business, it is crucial to focus on the features that are beneficial for your audience. A well-designed mobile application enables consumers to make transactions easily and by navigating user-friendly interface. Development of a manageable mobile app increases faster pace with easy-to-use functionalities.

Listed below are some of the key features that retailers must focus on while creating a mobile app for their businesses.

Short Onboarding Process

Employee onboarding is a process that familiarizes a new employee with the organizations’ policies and culture. It also involves creating healthy environment for the employee with their role in the organization. The prime responsibility of the organization is to make employees interact free so that they can establish social relationships at their workplace.

Onboarding is said to be short and swipe-through slideshow. It shows up when a mobile app is launched for the first time. Its main motive is to introduce the app to the user with the updated version. The efficiency of the onboarding program leads to the success of the organization. It is the responsibility of the immediate manager as well as the HR to hire employees with the ongoing culture of the organization.

Push Notifications

A push notification is a message pop up on users’ mobile device. It is feature that directly communicates with the app users. This feature frequently increases the reach of your mobile application to the audience in no time.

Mainly, push notifications are the messages that are sent directly to the user on their mobile device. These notifications basically appear on your lock screen and are sent by the app publisher after installing the app. Push notifications will automatically appear only when you provide your contact details and required information. Also, the app will first ask for users’ permission before sending push notifications.

User-friendly categories, filters and sorting feature

This feature minimizes the customer requirements and allows them to make purchases. It therefore maximizes the sales and revenue of your businesses. This feature effortlessly filter intuitive categories of the products according to the customer’s choice.

The tools used for retail service-based customized offers app are sorting and filtering. These tools organize your data by making it convenient for you work in. essentially, sorting and filtering put everything in order, whatever you search for. When you filter the data, it hides unnecessary data and focuses on the ones of your interest.

Multiple Payment Options

It is essential to provide different payment options to the users in the mobile apps. Several payment options through credit and debit cards are widely used for payment. For instance, American Express, Visa, MasterCard and payment on delivery are payment methods that boost the usage of mobile apps. There are several surveys were conducted that revealed it is necessary to have different payment options for your apps is a must have feature.

While running a retail business, your customers will expect a rage of payment methods offered to them. So when you set up your retail mobile application you must focus on net banking or solutions that are familiar to your audience. Recently, through technological advancements, you can transfer payments online to anyone globally.

Integration of ERP and CRM Integration

Enterprise Resource Planning (ERP) is known as a software that organizes and manages daily business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. In other words, ERP systems organize key information of your business that is efficiently operated by the expertise team.

On the other hand, CRM stands for “Customer Relationship Management” which is a software system that is used by developing enterprises to acquire more customers. CRM software allows businesses to provide qualified customer support with additional services throughout the relationship. Through CRM you can build relationships with your customers that can benefit overall revenue of your business.

The CRM and ERP integration will lead to connection and synchronization of your ERP software to your CRM. The main of ERP and CRM integration ensures automated response with that of consistent information that is shared between both these systems to create a single source.

Companies often rely on both ERP and CRM software to streamline their business operations. It is highly expected that the Enterprise Resource Planning (ERP) software market will earn revenue of $78 billion by 2026. Correspondingly, Customer Relationship Management (CRM) may earn the revenue of $81.9 billion by the year 2025. So, it can be seen that ERP and CRM are the most important factors to increase the revenue of your businesses.

The integration witness’s data generated environment efficiently in providing customer information for the businesses. Both CRM and ERP software are types of solutions which help your businesses in maintaining robust databases. CRM manages customer’s data whereas ERP maintains the account data of your business.

ERP and CRM Integration Benefits

As mentioned above, ERP and CRM provide endless benefits individually. Enterprises choose this software to manage their business integration architecture. It is time to focus on ERP and CRM software integration benefits.

Attain Customer Views

At the beginning of this article, we discussed offering true value to your customers with end-to-end visibility of your business processes. By integrating ERP and CRM systems, you can support the marketing value of your businesses. In this way, your enterprise will gain aggregate information to make the necessary decisions to improve your relationship with your customers.

Improves Efficiency

Companies spend time manually integrating tasks to add valuable resources to improve efficiency. Moreover, integrating both ERP and CRM platforms will enable connectivity and enhance productivity with your audience. These processes automate your company's workflow by leveraging your users.

Eliminate Data Duplication

It is likely to be said that if you are not integrating ERP and CRM platforms, then you might be running through duplicate customer data. The detail might not be fully duplicated, but it won't be easier to determine the master record. Thence, an integrated platform will reduce inaccurate data across your enterprises.

Promote Employee Collaboration

Working with an integrated staff allows functionality for everyone. The cross-departmental workforce will be able to access the information in no time to gain customers' information. Forming a collaborative team environment, will provide value to the employees’ efforts through integrating co-operative values as a whole.

Achieve Quicker Sales Approvals

When you access real-time data for sales and operations, you will be able to approve processes more quickly and easily. For example, singing is a realistic goal that requires centralized information for further process. Thence the results include enhanced opportunities and revenue.

We all know that the sales team is the core of a team in generating revenue and business growth. Generating an approval workflow is a formal process approving data or document of an organization. Approvals are thereby necessary during the entire sales process to earn efficient revenue.

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Conclusion

Digital transformation greatly depends on the industry’s challenges and demands. But the main question is how, to begin with, this transformation? It is easier to find cost-effective ways to navigate digital transformation with an expert. Retailers owning their businesses both online and online are hesitant to implement digital transformation to place their businesses in a marketplace position.

Meanwhile, customers have responded to online businesses conveniently. It would help if you implemented your retail business transformation globally. The main aim is not to create a web app but experience seamless physical and digital channels across the globe. Idea2App is an app development company that improves inventory by supplying chain, order management, checkout, and shipping options.

Everything is based on the services you provide to your customers by delivering quality products, quick insights from the data, and predicting accurate customer behavior. The retail industry is continuously increasing revenue after a solid digital transformation strategy. There’s no doubt that the retail industry has reached beyond 2022. After that, retailers adopted changes in technology.

Therefore, mobile apps for retailers are benefiting both customers as well as retailers alike. Technological advancements should strategize modern ways for business enhancement. Retailers need to provide beneficial offers to their customers to keep them engaged with their services.

Our team of experts will offer digital transformation to your retail business. The retail app businesses are purpose-built and industry-specific amongst all retail verticals. Our team of experienced developers will help you create your mobile retailer application to operate businesses and maintain relationships, business analytics, and brand collaboration. Mainly it’s our responsibility to understand critical innovation and implementations for the modern retail industry.

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