Why Does the Travel Industry Need To Have a Mobile App?

By Ruchir C.

Nowadays, people prefer easy travel arrangements using a package and hotel accommodations customized to meet your specific travel requirements. With the ever-growing competitiveness in the travel industry, it is now imperative to come up with new strategies to be ahead. We live in the age of technology, where tablets and smartphones are becoming more important in our lives. Most mobile users spend their time on mobile apps compared to web browsing. The majority of people buy smartphones than computers.

Although there is an obvious opportunity for marketers to benefit from the explosive growth in mobile device usage, just 15% of businesses have a mobile application. Additionally, Google has estimated that more website users will use mobile devices than PCs this year. Travel businesses need to develop mobile apps to better communicate with their customers.

Traveling has become a hugely popular activity for all age groups in the past decade. This decade has witnessed an unprecedented increase usage of smartphones to get access to vital information to improve the experience of traveling. Euro monitor International believes that the increase in mobile technology is crucial to the development of the industry of travel.

Advantages of Mobile Apps in Travel Industry

Statistical data from United Nation World Tourism Organization (UNWTO) have revealed that the tourism has increased to 1.2 billion since 2015. The travel and tourism business is indeed a profitable business where technology plays a major role in uplifting its progress. Customers found mobile apps useful in travel and tourism industry.

Brand-Awareness 

A travel guide app allows businesses to increase awareness of their brand, regardless of where they are located. Furthermore, users can directly obtain the information they require from the app.

A One-Stop-Shop for Everyone

Nowadays, apps that provide the best services are thought to be the best, whether mobile-based or web-based. If you are a tourist, you prefer using applications that offer the most current search results, booking options, and hotel booking. It also provides information about popular destinations and more than a map.

Travel Apps Provide Easy of Booking

Nowadays, people are more focused on ease of access. Planning holidays manually can be complicated and lengthy when one seeks out "experts." As we've mentioned earlier, they are travel professionals who aren't the present norm. A majority of people have smart devices with which they search for locations. The presence of travel apps on a device implies that there is no requirement to visit an agent as all the information is available via your mobile.

Insight to Travel Destinations

Have you considered taking an examination of your destination before your departure? Like most people, Travel, and tourism apps such as Airbnb or Culture Trip offer great views of destinations and hotels, so you can know what you can expect once you arrive. Traditional travel businesses might include photos; however, storing the images in an app you can access anytime is more convenient.

Build a Long-Term Approach

Use push notifications to let people know about the latest news from the places your visitor enjoyed! Offer them details about a local restaurant or a new dish served from their favorite restaurant in your town! Even after the person is back home, an app could be a crucial part of keeping an open line of communication, promoting the advocacy of others, and ultimately returning visits.

Use the Power of the Pocket Companion

While visitors do, there can do research before their trip and want quick access to the information they need once they arrive. They would like to know where top places to visit and where the most rated restaurants are, and easy navigation to the city guide subway maps, information about where to shop, etc.

Each tourist app is different, and we're taking note if we can assist you with something. If you develop an iOS and Android mobile apps, you can offer all the detail that a user would like to know. One of the main questions is how much it will cost to create a mobile application?

Competitive Trends in Travel Industry

Travelers desire to experience latest advancements in technologies, climate change, and other dynamics in travel and tourism industry. Here are latest trends in the travel and tourism industry that leisure businesses of future.

Trend #1 Establishing Connections Before, During, and After the Trip

Most tourism and hospitality companies have been intrigued by controlling the traveler. They want to provide travelers with more than just airline seats and hotel rooms. Industry players want to keep customers interested before, during, and after their travels.

Leisure and business travelers cannot entirely depend on a travel agency to organize their travel experience. Apps can function as personal assistants available 24 hours a day to help users prepare for and during travel. For example, airlines could offer pre-travel flight statuses, as well as updates on traffic.

Trend #2 On-Demand Conversations

Nowadays, many people are using voice searches to locate things. Travelers are much more comfortable talking to virtual assistants and bots than they were several years back. Three out of three travelers worldwide are keen to speak to an online assistant to study or make reservations based on research conducted by Google.

The public can get information on the best flights and flight times and make reservations for a hotel room or an Uber ride without a hassle. Customers can control every aspect of their journey using voice through smartwatches, smartphones, automobiles, and home information systems. Also, tourism service providers can be much more in-depth conversations with customers due to the use of mobile technology.

Trend #3 Experiments with Progressive Web Apps

Devices. The travel industry has been impacted by mobile and internet growth. Most users are switching from desktops to mobiles. However, they want access to the same features on desktop sites. Travel companies must look at advanced web application (PWAs) capabilities.

PWAs are a set of APIs which allow mobile websites to offer the same functionality as native apps, like the ability to access offline data and send push notifications. An SEO-friendly PWA website will reduce operating expenses.

Trend #4 Decentralized Sharing Economy or the Blockchain

Everybody is talking about the blockchain. However, how will this technology help the travel business?

Blockchains are a distributed ledger of data that form data batches, also known as blocks, which are connected in subsequent. To join blocks, cryptographic verification is required. The most significant benefit of blockchain is that its ledger isn't stored in a single place and is the sole possession of a single person or company. Instead, it is shared among all the participants.

Trend #5 Instant Mobile Payments

Mobile payments have altered people's buying habits. The wide use of smartphones and tablets has led to the rise of commerce via mobile. The revenue from mobile fees in 2020 reached $1390 billion globally, as per Statista.

Mobile electronic wallets and enhanced connectivity using Near-field Communications (NFC) and Bluetooth have revolutionized how people pay for products and services. The population is becoming more accustomed to making payments on their mobile devices in only one click. There's plenty of opportunity for travel companies when they take advantage of this trend. Apple, Google, and Samsung are all looking to increase trust in customers with their mobile wallets and make them more attractive to customers over time.

Features That Make a Travel App Successful

It has now become important to make your trip memorable. Travel app services ensure a successful trip providing packages and guides to the travelers. It allows users to search different destinations and check reviews and ratings from other travelers.

Intelligent Booking Systems

Intelligent booking systems assist travelers and tourists in performing various tasks, including scheduling reminders, price comparators, and timely notification of new discounts, saving future bookings, and categorizing on the same platform.

This feature is perfect for every person's life. It is effortless to use, making the user experience an exciting one.

Search Engine Optimization (Specificity in Everything)

The majority of travelers search for specific places and services that are available there. For example, exciting areas within Europe or Africa, such as Maasai Mara. Suppose someone wants to go to an exotic location. In that case, they can search for "London resorts," and they will find almost all the information on the most popular destinations.

Effective SEO can guide users in the right direction each time. A well-written travel SEO guide can be enough to aid travel and tourism companies in making notes on the next move they need to take.

In-App Cab Booking Capabilities

Mobile travel apps can also help users book train, flight hotels, and cab reservations by clicking a few buttons without leaving the app. Offering online cab services by this method allows users to view exactly where the cab is located and the estimated time of arrival of the taxi.

It also broadens the scope by providing valuable information like registration numbers and contact information for drivers as well as the color of cars, etc. Alongside the highly detailed benefits of knowledge is the security element that makes travel safer.

Geolocation Features

Once they have arrived at their final destination, many travelers want to know all that is happening around them. This includes knowing how to get to the restaurant, club, or hotel. Geolocation features on travel apps can come to the rescue.

Climate or Weather Forecasting

Real-time weather forecasting tools aid travelers in planning and making rapid flight reservations. Additionally, it helps travelers to pack appropriate clothing based on the weather conditions. Many apps with incredible features can be used in different regions, continents, and kinds. Some allow users to track temperatures of ocean and humidity and hurricane forecaster, among others.

Travel App Development Revenue Models

To offer the highest quality service to your customers, you must select the suitable revenue model that best fits your application's purpose.

Here are a few revenue models you can use to ensure your applications. For example,

  1. Meta-search revenue Model

The revenue model is used for booking platforms and travel agencies.

This application gives live information on reviews, prices, and descriptions of hotels and other locations.

Furthermore, these apps allow users to compare the costs of similar hotels across multiple booking websites, allowing customers to plan their trips at the most affordable prices.

For example, TripAdvisor and Kayak make the bulk of their profits by offering information, booking services, and cost-per-click advertising.

  1. Partnership Revenue Model

The partnership income is used to fund the start-up of the business by travel agents online and other social media platforms for travel.

This model could provide regular revenue for your company since these apps for managing tours offer information and tips on specific destinations from previous visitors.

  1. P2P (Peer to Peer) Network Model

The Peer-to-Peer model is a model for companies developing mobile app applications that help create an economy of sharing by connecting sellers and buyers.

These apps are used mainly by property proprietors who own rental properties and homestays. Applications such as Airbnb and Homestay make money from both sides, i.e., guests and property owners.

  1. Subscription-based Revenue Model

They are among the most popular models of revenue. They are the most frequently used online travel agencies and social travel sites.

It's a business-to-business financial setting up if you manage the property of a hotel or resort and are looking to expand the number of customers you serve.

All you have to do is sign up for this travel agency software. The clients of the application will reserve your home according to your rate.

Suppose you are a resort or hotel owner. In that case, you may make another reservation in addition to the reservation of the applications.

  1. Advertising Revenue Model

Advertising revenue models are sure to be among the most popular business models for companies that develop websites in the years ahead.

These models are used by online travel agencies or marketplaces as well as booking applications. The revenue is made through the CPC method, which is called cost per click.

Hotels of all kinds and travel agencies display their catalog ads through websites and posts on these applications.

The app earns money when browsing these pages to determine the most cost-effective choices to plan your trip. The apps also get paid by clients for every thousand impressions.

Revenue Earned From Travel Mobile Apps

The hospitality and travel industries are among the most critical sectors in the present. As per Statista, the total revenue of these international businesses amounts to 6.5 trillion US dollars.

Tourism and travel globally impacted GDP at 2.9 trillion US dollars in 2019.

While this was certainly not the case several years ago, planning a trip wasn't everyone's preferred method of planning a trip. This is when travel app development transform into travel agents who can arrange all your trips at lower costs.

Bookings & Reservations

Reservations and bookings are the most well-known method to earn money from mobile device apps. This can be accomplished by adding an affiliate link that commissions every lead converted (for example, Booking.com Affiliate Partners Program) or selling the option of providing an immediate reservation or booking link to the business owner to increase conversions.

Sponsored Places

Sponsored Places is similar to Google AdWords in the search results. It applies to any enterprise, such as establishments, restaurants, shops and tours, hotels, etc. When you pay an app publisher, the business will be listed among the top spots in the travel directory, which will increase its visibility and, consequently, the number of customers.

Coupons & Vouchers

Who doesn't love paying less on a purchase or service? Promoting coupons and vouchers in the app is very well-liked by users. It could be the most effective way for local businesses to get new customers.

Advertising

Advertising is perhaps the most enduring and well-tested method to generate revenue in the mobile application. A full-screen advertising screen will be shown for a short period after the user launches the application. The advertisement may link to any other external website.

Push Notifications

Notifying users of the app is a great way to get their attention, even if the app is shut and the device is in their pockets. Local businesses may send out special offers to those who travel.

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Conclusion

The travel industry has the potential to leverage the benefits of smart contracts built on blockchains. Smart contracts can help transfer money, property shares, or any other item worth acquiring transparently and safely. With a smart contract, there is no need for intermediaries for transactions. Through enabling peer-to-peer transactions, it creates an entirely decentralized sharing economy.

The hospitality market is always hot. Suppose you have an original idea for this type of business. In that case, creating an app to help travelers successfully implement your concept is possible.

All you have to do is understand your needs thoroughly and find a seasoned developer to create an application with many features for a reasonable price.

Numerous reasons make travel apps essential for serious travel, destination, or hotel booking application development marketing. The evidence to support the claim will increase as smartphone usage and penetration along with the rapid growth in mobile bookings and the growing social media's influence. The essential elements to ensure proper use of apps for tourism are detailed plan-of-action, persona modeling channels integration, frequent updates, and offering traditional value.

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